Changelog

Hi there!

You can now choose exactly what each person on your team can see and do in Sparrow Intel. With custom permissions, you decide area by area, from Reviews and Data & Dashboards to Rules, Templates and Integrations, whether someone can view it, change it, or not see it at all.

That means you can bring more people into Sparrow Intel without giving everyone full access.

Set exactly what each person can do

Give someone the Custom role, start from the Team Member or Read-Only preset, then check View or Edit for each area. For example:

• A consultant who manages your rules and templates but never replies to reviews.

• A housekeeping manager who can draft replies to cleaning feedback but can't post them.

Review replies get two separate permissions:

• Draft Review Replies: write a reply or generate one with Chirp AI, and save it as a draft.

• Reply to Reviews: publish replies.

More people can help write replies, while only the people you choose post them for your company. A saved draft is waiting in the reply box the next time anyone opens that review.

Or keep it simple with Read-Only

Read-Only users can see everything a Team Member can, but they can't change anything. It's an easy way to bring in people outside your guest experience team: your housekeeping and maintenance teams can see what guests say about their work, and leadership can keep an eye on reviews and dashboards.

Getting started

1. Open the Team Members tab on your Account page. You can also get there by clicking your profile icon in the top-right corner, then Account.

2. Click Add User, or click the pencil next to an existing user.

3. Choose a Role.

Adding team members is available on paid plans. Only Owners can change roles, and your current Owners and Team Members keep the access they have today.

For everything each role and permission covers, see the Team Roles and Permissions help guide.

Want to learn more?

If you'd like help choosing roles for your team, book time with us.

Hi there !

Property groups power a lot of Sparrow Intel. Filters, rules, scheduled reports and review widgets are all scoped by them. But building a group meant hand-picking properties, and keeping it current meant remembering to come back every time a listing was added, moved or re-tagged in your PMS.

Today we're launching Auto Property Groups: groups that build and maintain themselves from your listing data. You choose what to group by; Sparrow Intel creates the groups and keeps their members up to date as your listings change.

Group by what already describes your portfolio

• City, state/region, or both. Works with every connected PMS, using the address already on each listing. One group per market, created in a click. Choose "City + State/Region" when the same city name appears in more than one state or region.

• Guesty custom fields and tags. Group by any custom field, either as a single group for one value or one group per distinct value. Or pick a tag to get a group of every listing carrying it.

• Track custom fields, node hierarchy, unit roles and amenities. Group by unit custom fields like Brand, by any level of your node tree (one group per destination, for example), by who holds a unit role (one group per property manager), or by an amenity you use as a collection flag.

On a different PMS? City and state/region already work for you. If your PMS has fields or tags you'd like to group by the same way, reach out to us and tell us which. That's how we decide what to add next.

Set it once and it stays right

• One group per value. A new value in your PMS becomes a new group automatically, so opening a new market doesn't mean another trip to Property Groups.

• Membership follows your PMS. During your daily sync, properties that gain a city, field value or tag join the group, and properties that lose it leave.

• Manual groups aren't going anywhere. Auto groups sit alongside the groups you build by hand. Delete a rule any time and choose whether to keep its groups as regular manual groups.

Getting started takes about a minute

1. Head to Property Groups in the sidebar and click New Auto Group.

2. Pick any property. It's only there to show you what you can group by and what its own values are. Choose a field, then "This value only" or "One group per value."

3. Check the preview and click Save. Your groups appear right away.

For the full walkthrough, including what each Track field maps to, see the Auto Property Groups help guide.

Log in and try it on your biggest market. If you'd like help mapping your PMS setup to groups, just reply to this email.

Want to learn more?

If you'd rather walk through it together, or catch up on any of the other features we've recently released, book time with us. We'll help you set up your first auto group rules before the call ends.

P.S. Auto groups also work in Conversations and Chirp AI Voice. More on that soon, but if you'd like to learn about Conversations and Chirp AI Voice now, talk to us here.

Hi there!

Your guest reviews are your best marketing - but until now, unless your team did custom development work, they've lived on Airbnb, Vrbo, Booking.com, Google, and more, not on the one site you actually own.

Today we're launching Review Widgets: embed your real guest reviews directly on your own website with a simple copy-and-paste snippet. No developer required.

Build it your way

• Pulls from all your connected channels — Airbnb, Vrbo, Booking.com, Google, and direct guest feedback, all in one wall of social proof that updates automatically as new reviews come in.

• Matches your brand — light or dark theme, your brand color, and full control over what's shown: review dates, channel badges, property names, host responses, and your overall rating.

• You control the content — set a minimum star rating, choose which channels to include, exclude reviews containing specific keywords, hide rating-only reviews, and sort by newest or highest rated.

• Scope it to fit — show reviews from all properties, a property group, or specific properties. Or drop one widget into your property page template and it automatically shows each property's own reviews.

• Fast and lightweight — the widget is tiny and won't slow your site down or clash with your site's styling.

Getting started takes about five minutes

1. Head to Review Widgets in the sidebar.

2. Create a widget, customize the design and content, and watch the live preview update as you go.

3. Copy the install snippet and paste it into your website.

That's it — your reviews are live on your site and stay up to date on their own.

Have a dev team and want even more customization? You can also pull your reviews programmatically through our Public API and build a fully custom display.

Log in to create your first widget, or if you'd rather walk through it together — or catch up on any of the other features we've recently released — book time with us.