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Reply to "Feedback via Sparrow" survey responses

Problem / context

Guest responses collected through Sparrow Intel feedback requests ("Feedback via Sparrow") can't be replied to. OTA and Google reviews have a reply option in the review inbox, but feedback responses don't.

Some operators publish their guest survey responses on their own website, with a management response under each one, and moved to Sparrow Intel from survey tools that supported replying. Without a reply option, new responses go up on their site with no response from the team, and they lose a workflow they relied on.

Requested capability

Let users reply to Feedback via Sparrow responses from the review inbox, the same way they reply to OTA and Google reviews, and make that reply available wherever the response is published.

Detail / spec

  • Reply composer on Feedback via Sparrow responses in the review inbox, with Chirp AI reply drafts like other reviews.

  • The reply is stored with the response and included in Review Widgets, review exports and the Public API, so it shows on the operator's website.

  • Review rules can auto-reply to feedback responses, like auto-replies on OTA reviews.

  • Optional: send the reply to the guest by email.

  • Responses imported from a previous survey tool keep their existing replies.

Acceptance criteria

  • A user can reply to any Feedback via Sparrow response from the review inbox.

  • The reply appears with the response in Review Widgets, exports and the Public API.

  • Auto-reply rules can target Feedback via Sparrow responses.

Status: In Progress

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